businessAD is the leading exclusive sales house for high-quality publisher-driven websites and for professional information portals. businessAD is at the top of the German AGOF (Audit Board Online Research) online sales houses concerning the B2B sector. The businessAD offer comprises 4 key channels: The channel “Mittelstand“ (SME) consists of more than 90 professional online portals providing concentrated business competence. Specific vertical target groups and B2B decision-makers from different industry sectors can be reached directly via campaigns with businessAD. Within the channel “Wirtschaft & Finanzen” (Business & Finance) we reach institutional investors and professional private investors through high reach finance portals and dedicated niche offers.

The channel “Smart Living" comprises websites aimed at people planning, building and furnishing their home as well as Lohas (Lifestyle of Health and Sustainability). The Channel “Ausbildung” (Education) is reaching students, trainees and young professionals. 

Our advertising formats comprise both standard IAB units and innovative rich media formats with a high response. The offer is completed by mobile advertising formats, in-app advertising, newsletter advertising and video formats. A comprehensive service for our advertising clients is guaranteed. Transparent reportings and continuous campaign optimisation are provided.

Thanks to our excellent advertising environments we have lived up to our corporate mission since 2003:

businessAD is More Value for Brands


Corporate Image Brochure and other Media-Kits on request.

Total Portfolio

  • bAD_Entire_Portfolio_eng.pdf
    bAD_Entire_Portfolio_eng.pdf [2.71 MB]

appropriate targeting B2BBusiness + Finance & IT

  • bAD_Channel Business_Finance_eng.pdf
    bAD_Channel Business_Finance_eng.pdf [1.11 MB]
  • bAD_Segment_IT_engl.pdf
    bAD_Segment_IT_engl.pdf [2.03 MB]

B2C-ChannelSmart Living

  • bAD_Smart Living_engl.pdf
    bAD_Smart Living_engl.pdf [1.42 MB]

Programmatic Advertising

  • bA_ProgrammaticAdvertising engl.pdf
    bA_ProgrammaticAdvertising engl.pdf [720.55 KB]

Technical Specifications

  • technical_specifications_engl.pdf
    technical_specifications_engl.pdf [1.62 MB]

Price List

  • rates_2018.pdf
    rates_2018.pdf [2.79 MB]

Terms and Conditions of businessAD

  • businessAD_TermsAndConditions.pdf
    businessAD_TermsAndConditions.pdf [141.88 KB]
  • bAD_Segment_IT_engl.pdf
    bAD_Segment_IT_engl.pdf [2.03 MB]

IT Segment and IT Decision Makers

  • IT-Decision-Maker.pdf
    IT-Decision-Maker.pdf [1.24 MB]
  • media_t3n_engl.pdf
    media_t3n_engl.pdf [2.04 MB]
  • media_golem_engl.pdf
    media_golem_engl.pdf [2.41 MB]
  • contact
    If you have further questions do not hesitate to contact our... Business Advertising GmbH
    Tersteegenstraße 30
    40474 Düsseldorf
    TEL +49 (0)211 179347 0
    FAX +49 (0)211 179347 57